Trusted inside the team. Posted before the crowd has left the ground.
I'm Tāne, a sports content creator from Auckland, New Zealand. I moved to London to take a chance on the sporting world here, and I now work with some of the biggest teams, leagues and brands in sport.
I'm a sports content creator from Auckland, New Zealand. I built my career at home, then moved to London to take a chance on the sporting world here.
Since then I've worked with some of the biggest teams, leagues and brands in sport. My career was built in rugby, but it has taken me well beyond it, and whatever the sport I'm confident I can walk into the environment and do a great job. Two things make that possible.
Inside the changing roomAthletes, clubs and rights holders put me in places most cameras don't get to: the changing room, the tunnel, the minutes before and after. I earn that by looking after their story, and by making work that sounds like the team, the club and the brand.
Sport moves on quickly. I shoot, edit and post while people are still watching and still care: minutes or hours after the final whistle, not days later. The quality holds while the clock is running.
Access that's earned, and content that's out while it still matters. You get both.
Short-form from Arsenal, matchday reels turned around inside half an hour, and longer films from tour. Tap anything to watch with sound.
Tunnel walks, trophy lifts and the quiet seconds either side of them. frames from the touchline. Drag the strips, or tap a frame to open it.
Gameday posters, squad announcements and player artwork, designed for the feed and for the side of a building.
I've seen how sport works on social from every side, all over the world. I know what success looks like, and I know what it takes to get there.
I'm confident I can walk into any professional environment, understand what an athlete needs, make them feel comfortable and get the most out of them.
I have a strong record of success on social media in sport, and I understand why things work. That is what I bring to a plan, an audit or a new format.
I've worked for the club, for the rights holder, inside an agency and on the brand side. Whichever one you are, I understand how you want to show up online.
This is my bread and butter. I build rapport and get into these environments, then I film quickly, edit quickly and deliver content that is ready for social without losing the moment.
Auckland to London. Intern to Head of Digital at the Blues, then club, league and agency work in Europe. Tap a place to read more about my time there.
I'm part of Black Book, a new and growing agency in London, and within it we hold the NBA accounts. I run the NBA UK TikTok page and make content that goes out across all of NBA Europe's channels.
It's early days for the agency, and I'm excited about where it goes from here.
I moved to England in mid 2025 to work for Arsenal, and I work every home matchday. The job is short-form cinematic content: under a minute, punchy, high quality. Often it's a goal, sometimes a feature edit, always something people want to watch.
Arsenal want to push the envelope and do things differently. Because the role is so focused, I have the freedom to try things nobody else is doing, and other clubs around the world have started to follow.
My return to rugby, working out of the league's London office. I came in as a content producer to help the URC grow in markets it wasn't really reaching.
I did that by making video that humanises the players and brings fans into a world that, in this hemisphere, is rarely opened up.
Recognised by the Auckland University of Technology School of Communication Studies.
Close to five years, going from intern to Head of Digital. This is where I made my name, with international recognition for what we did for rugby on social media across New Zealand and Australia.
The Blues went from a team people barely noticed to one of the most vibrant personalities in sport in Australasia, and we were first to a lot of things along the way.
I'm proud of that work, and grateful to the players who let me into their space, let me help grow their profiles, and had fun doing it.
Managed digital and social content for the NPC side.
Where I started. In 2020 we were one of the first teams in New Zealand to put real emphasis on content creation.
It was a COVID year, so there were no games to cover. I leaned on video editing and on knowing the team and its history to make content about rugby league in New Zealand.
Studied communications at Auckland University of Technology.
What I'm working on this season, and what I have room for.
Every home matchday. Short-form cinematic content, under a minute.
Running NBA UK on TikTok and making content for NBA Europe’s channels.
Any sport, in London and across the UK. Shoot, edit and same-day delivery.
Check dates →Only you see this section. Drop in videos, photos, graphics and team logos, check where each one should go, and add them to the site. A logo you add replaces that team's name in the moving band. New work appears at the front of its section.
Drop files here
MP4 or WebM video up to 20 MB each in this prototype · JPG, PNG or WebP images at any size
Nothing uploaded yet. Everything you add here is listed so you can move it between sections or remove it.